Seasonal advertising campaign targeting sod producers featuring organic soil amendment. The campaign took place approximately March through May. The campaign was designed to communicate with the end user direct from the manufacturer or forwarded by the distributor. As a new product in the market, the campaign was assumed to be the end users’ first introduction to the product.
Project components
Flyer, Postcard, E-mail Marketing
Role
Designer, Copywriter, Marketing Director
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Direct Mail
Front and back of an oversized postcard. Designed to fit two per letter-sized sheet of paper for in-house production.
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Email Marketing
E-mails designed to be easily forwarded through distributors to their customer base or prospect list.
Credit: E-mail header designed by Next Step Graphics.
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