Clone Sales Assistant
Brand development project for an online software-as-a-service company serving real estate agents with property search, communication, and reporting tools. The company’s target market includes tech-savvy, full-time realtors under 40 years old. The company desired a brand that communicated five key essences: luxury, tech-savvy, precise, efficiency, and proactive. The company name was selected to communicate the efficiency that the service offers users, as if they had a clone of themselves to assist them. Clone’s parent company, PurplePin, served other market stakeholders via its homeowner and investor divisions.
Project components
Identity, Style Guide, Website, Packaging, Infographic
Role
Designer, Self-directed
//
Packaging
The following thank you gift was created to be sent to users who sold a home using the Clone tools. The package was designed to be mailable, with an address panel. The box could be produced in volume, and then fulfillment could occur as-needed in-house or through a service provider by inserting desired gift card, addressing, and finally shrink wrapping. The gift enhances the customer experience and builds brand loyalty.
Copyright © 2018 KS Creative Design. All rights reserved.