SFMOMA De Stijl Art Exhibit Campaign
An advertising campaign designed to promote an art exhibit to be held at a popular metropolitain art museum. The campaign fuses the San Francsisco skyline and Golden Gate Bridge into the style featured in the art exhibit, De Stijl. The iconic color blocks of the De Stijl style are carefully placed as if representing the sun and water. The campaign runs throughout the mass transit system.
Project components
Street Advertising, Mass Transit Advertising
Role
Designer, Self-directed
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