Fire Pit Pizza
A brand development project for an up-scale food truck differentiated by its wood-fire oven. Don’t be fooled though, because this “up-scale” style has a warm, friendly personality. The food truck is modifed, enlarging the windows to better display the wood-fire oven and keep the focus on those flames! The company is targeting the young professional market, 20-35 years old, and engaged on social media.
Project components
Logo, Truck, T-Shirt, Printed Menu, Mobile & Desktop Website
Role
Designer, Self-directed
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