Kristin Elizabeth Fit
A brand development project for a client establishing a health and wellness blog focused on empowering women through fitness and easy, healthy gourmet meals. With a strong vision for growth, the client desired a professional brand that communicated five key essences: empowering, confident, balanced, and family focused. The company’s target market includes busy moms, working women, and students between 18-40 years old and are active on social media.
Project components
Naming, Logo, Color Palette
Role
Designer
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Logo Design Process
Round One
Round Two
Final Selections
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